Brand Registration SA - A Step-by-Step DIY Guide
Step 1: Brand Registration SA
Choose and Search Your Brand Name
Brand Registration SA – before you register, make sure your brand name is unique and not already registered by someone else.
How to check:
Go to the CIPC website: www.cipc.co.za
Use the Name Search tool under “Company / Business Name Search”
Also check:
Domain availability (https://co.za or https://godaddy.com)
Social media platforms for username availability
Google search to see if it’s used internationally
Step 2: Brand Registration SA
Register Your Business Name with CIPC
Once the name is available:
1. Create a CIPC account:
Register at eservices.cipc.co.za
2. Reserve a name (R50 for up to 4 name options):
Login to your CIPC profile
Go to “Name Reservation”
Wait for approval (usually within 1–3 working days)
3. Register your company:
Once the name is approved, choose to register a company (from R125+ depending on structure)
You’ll receive a company registration certificate (COR14.3)
Step 3: Brand Registration SA
Register a Trademark (Optional but Recommended)
This legally protects your logo, slogan, or name from being copied.
Process:
Go to the Companies and Intellectual Property Commission (CIPC) IP Portal: iponline.cipc.co.za
Create an IP account (if you don’t have one)
File a trademark application (form TM1)
Attach:
Brand name/logo
Details of the owner
Description of goods/services under relevant class (you must pick the correct trademark class)
Pay the fee (±R590 per class)
Wait for examination (can take 12–18 months, but you’re protected from the filing date)
Step 4: Brand Registration SA
Secure Your Digital Presence
Once your brand is registered, claim your online identity:
Register your domain (e.g. .co.za, .com)
Create social media profiles (Facebook, Instagram, LinkedIn, TikTok, etc.)
Set up a professional email address (e.g. yourname@yourbrand.co.za)
Step 5: Create a Brand Kit (DIY Tools You Can Use)
Logo design: Canva, Looka, LogoMakr, or hire a freelancer if you prefer
Fonts, colors, and templates: Keep everything consistent
Website: Use WordPress, Wix, Shopify, or Webflow
Summary of Costs
Service – Approximate Cost
Name Reservation – R50
Company Registration – From R125
Trademark per class – ±R590
Domain (annually) – R89-R200+
Logo (Optional) – Free – R1000+
Need Help But Want to Keep It DIY?
You can use online tools like:
BizPortal.gov.za – for quick business registrations
CIPC IP Online – for trademark registration
Canva – to DIY your branding
ZACR / Domains.co.za – to register your website domain